Open ecosystems without the costume
Captives can gain from startups and academia: specialized tooling, research talent, early signal on new methods. The failed version is a partnership press release with no owner.
Make partnerships useful
- One problem statement and success metric
- A captive owner with budget time
- IP and data rules cleared before pilots
- Kill criteria at ninety days
30 / 60 / 90
- 30: List ecosystem bets tied to the roadmap.
- 60: Launch at most two with owners.
- 90: Keep, convert, or end based on proof.
Takeaway
Ecosystem is a channel for outcomes.
It is not a strategy by itself.