A case study framework that proves impact
“Transformation” claims without a before/after are marketing fiction. Use a simple frame every time.
The frame
- Context: What was broken or limited
- Charter: What India owned
- Intervention: What you changed (team, process, platform)
- Outcome: Metrics and time window
- Decision: What HQ approved next because of the proof
Rules
- One primary metric
- Time-bound results
- Honest limits (what did not move)
- Permission and anonymization as required
30 / 60 / 90
- 30: Pick one story worth proving.
- 60: Baseline and outcome data locked.
- 90: Internal case shipped; external version only if cleared.
Takeaway
Proof creates mandate.
Adjectives create skepticism.